Case StudIES:

Crafted a personal branding strategy for Tiffany Woodman, the founder of Canna Bella Lux. This involves creating a consistent and compelling narrative that aligns with the brand's ethos and Tiffany's vision.

Focused on enhancing the professional image of Canna Bella Lux. This involves refining the brand's visual identity, tone, and messaging to communicate professionalism and luxury.

Overhauled the website design to create an aesthetically pleasing and user-friendly platform that reflects the sophistication of Canna Bella Lux.

Worked closely with Tiffany on detailed terpene education, ensuring that the brand and its social content are informed and informative about the intricacies of terpenes.

Adapted social media strategies to highlight Canna Bella Lux's customer-centric approach. This involves engaging content that encourages exploration of customer personas for deeper understanding.

Worked on designing packaging that reflects the brand's aesthetic and communicates the premium quality of Canna Bella Lux products.

Provided comprehensive launch support for Canna Bella Lux, including the creation of dispensary debut announcements for social media, updating product menus, and developing tailored content for different partners as CBL expands its presence in Illinois.

Developed training modules to educate budtenders about Canna Bella Lux, its founder, and the mission. This ensures that frontline staff can effectively convey the brand's story and values to customers.

Created and adapted content that aligns with current trends and resonates with the target audience. This includes leveraging popular memes and relevant content to boost engagement.

Implemented a strategy for managing brand ambassadors effectively, ensuring they align with Canna Bella Lux's image and contribute positively to the brand's promotion.

Provided support and design expertise for CBL's merchandising efforts, ensuring that products align with the brand and appeal to the target market.

Developed an SEO strategy to enhance the online visibility of Canna Bella Lux, optimizing website content and structure for better search engine rankings.