"Operators are kept up at night worrying about how to survive in an environment where there is little support, extremely strong competition from illicit dealers from one side, and the existential threat of corporate competition on the other. The only solution for operators is to advocate for a level playing field and hope that reform will occur sooner, and not later," - Beau Whitney

The only way to shore up your business and maintain your customer base is through public relations and communication, internally and externally. A lack of information breeds fears and anxiety. You have the power to alleviate those concerns and navigate this health crisis.