SERVICES:
ADVOCACY PR

Earned media coverage and direct advocacy go hand in hand when pushing a legislative agenda.

The best public relations a company can receive is when someone else is singing its praises. Having members of Congress using you as a go-to resource, quoting you in floor speeches, press releases, or in the legislation itself gives you instant credibility, standing in circles outside of your industry, and helps to foster government relations you may want in the future.

Panoptic can introduce its clients directly to key points of contact among legislators both at the federal and state level. If necessary, we can also use trusted partners to facilitate other introductions. We will work with clients to identify potential government targets for their issues including federal, legislative, and regulatory agencies. This process can be conducted for each targeted market as well.

Messaging for the direct engagement should be consistent with the messaging we develop for the public branding of a company. However, this needs to be more specific and detailed for legislators – and will need to vary, at least marginally, by the lawmaker to address their particular needs. Panoptic can help clients navigate the complicated structure of Washington and ensure that your message is crystal clear to regulators.